Blue Box Marketing


Google Favours First Party Data

Google has announced that they are moving away from the use of third-party-cookies. Up til now, this has been their ‘secret sauce’ for leading the market in audience targeting. What are Third-Party-Cookies? These are the files websites use to remember preferences and track online activity. It’s why you’ll start seeing ads in your news feed […]

Google Favours First Party Data Read More »