Google has announced that they are moving away from the use of third-party-cookies. Up til now, this has been their ‘secret sauce’ for leading the market in audience targeting. What are Third-Party-Cookies? These are the files websites use to remember preferences and track online activity. It’s why you’ll start seeing ads in your news feed …
Recently, I was working on Search Engine Optimisation for a new client and the subject of a Google My Business Page came up. ‘We don’t want one,’ they said. ‘We don’t want anyone to have a platform to write negative reviews about us. That’s why we don’t have a facebook page, either.’ This is a …
Before engaging a Google Ads account manager, the one question you need to ask is: ‘Are you Google Ads Search Certified?’ Many digital marketing agencies will tell you they have Google Ads certification, but that doesn’t necessarily mean the ‘expert’ managing your Google Ads account is personally certified. So, what does that mean? You may …