Before engaging a Google Ads account manager, the one question you need to ask is: ‘Are you Google Ads Search Certified?’
Many digital marketing agencies will tell you they have Google Ads certification, but that doesn’t necessarily mean the ‘expert’ managing your Google Ads account is personally certified.
So, what does that mean?
You may not know this, but Google has its own training hub, providing extensive training for all their products, including Search, Display, App & Video advertising, Google My Business and Google Analytics, to ensure that their students can use their platforms with confidence and achieve optimal results.
To become certified by Google, you must complete the relevant course and pass the exam (with a score above 80%) and you must complete and pass the Google Ads Search Certification exam every year to maintain your certificate. This way, Google ensures you’re up-to-date with all changes on their platforms over the previous 12 months.
The good news is that I am Google Ads Search Certified and I engage in monthly account check-ups with Google to ensure all my clients’ campaigns are optimised and performing at their best, while implementing new opportunities and advances as they’re released across Google’s Ad network.
I’ve spoken to plenty of business owners who have been disillusioned with their Google Ads campaigns due to mismanagement by a Google Ads ‘expert.’ What they quickly realised is that although a digital agency might boast certification, or ever Google Partnership, their account was passed down to a junior staff member who wasn’t necessarily trained properly and the results were disastrous; Money wasted and little or nothing to show for it.
If you’ve had a bad Google Ads experience, I’d love to chat with you about how I can help you achieve optimal results from your next campaign. I manage all my clients’ accounts myself (you’ll never be ‘fobbed off’ to a newbie), and I provide easy-to-understand monthly reports (minus the industry jargon) to show exactly how your ads are performing.
So, what are you waiting for? Let’s get started!