Google has announced that they are moving away from the use of third-party-cookies. Up til now, this has been their ‘secret sauce’ for leading the market in audience targeting. What are Third-Party-Cookies? These are the files websites use to remember preferences and track online activity. It’s why you’ll start seeing ads in your news feed […]
Google Favours First Party Data Read More »
Recently, I was working on Search Engine Optimisation for a new client and the subject of a Google My Business Page came up. ‘We don’t want one,’ they said. ‘We don’t want anyone to have a platform to write negative reviews about us. That’s why we don’t have a facebook page, either.’ This is a
How to Deal with a Negative Review Read More »
Social Media is the highlights reel of our lives. It’s where we share a plethora of carefully selected and edited memories, memes and selfies. It’s where we make everyone think our lives are amazing, even if they’re not. How do I know this? Can you guess the most ‘checked-in’ place on social media? It’s not the
The Key to Social Media Success Read More »