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Digital Essentials Every Business Owner Must Control Right Now

https://youtu.be/4bth743Kt38?si=qi_axwveE7T3bj5m If you run a business with any online presence, here’s a hard truth many owners only discover the hard way: you may not actually control your most important digital assets. Our team has more than 20 years of experience helping businesses grow online, and we regularly see this problem when onboarding new clients. The

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Search Everywhere Optimisation

Google has made a significant change to search results. That’s because “Google is no longer always the first place people go for answers. They’re increasingly turning to social media, YouTube, Amazon, and ChatGPT. These platforms have become search engines themselves.” – Neil Patel Google is trying to combat loss of marketshare by providing answers themselves,

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Google Favours First Party Data

Google has announced that they are moving away from the use of third-party-cookies. Up til now, this has been their ‘secret sauce’ for leading the market in audience targeting. What are Third-Party-Cookies? These are the files websites use to remember preferences and track online activity. It’s why you’ll start seeing ads in your news feed

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The Key to Social Media Success

Social Media is the highlights reel of our lives. It’s where we share a plethora of carefully selected and edited memories, memes and selfies. It’s where we make everyone think our lives are amazing, even if they’re not. How do I know this? Can you guess the most ‘checked-in’ place on social media? It’s not the

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