Google has made a significant change to search results. That’s because “Google is no longer always the first place people go for answers. They’re increasingly turning to social media, YouTube, Amazon, and ChatGPT. These platforms have become search engines themselves.” – Neil Patel Google is trying to combat loss of marketshare by providing answers themselves, […]
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Google has announced that they are moving away from the use of third-party-cookies. Up til now, this has been their ‘secret sauce’ for leading the market in audience targeting. What are Third-Party-Cookies? These are the files websites use to remember preferences and track online activity. It’s why you’ll start seeing ads in your news feed
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Recently, I was working on Search Engine Optimisation for a new client and the subject of a Google My Business Page came up. ‘We don’t want one,’ they said. ‘We don’t want anyone to have a platform to write negative reviews about us. That’s why we don’t have a facebook page, either.’ This is a
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Social Media is the highlights reel of our lives. It’s where we share a plethora of carefully selected and edited memories, memes and selfies. It’s where we make everyone think our lives are amazing, even if they’re not. How do I know this? Can you guess the most ‘checked-in’ place on social media? It’s not the
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