Google has announced that they are moving away from the use of third-party-cookies. Up til now, this has been their ‘secret sauce’ for leading the market in audience targeting. What are Third-Party-Cookies? These are the files websites use to remember preferences and track online activity. It’s why you’ll start seeing ads in your news feed …
The Queensland State Government has just announced the Business Basics Grants Program. What is it? The Business Basics grants program provides support to businesses to increase core skills and adopt best practice. The program is administered by the Department of Employment, Small Business and Training (DESBT). Who’s eligible? To be eligible for the grant, you must… have fewer …
You may not realise it, but hosting your website on the internet is like building a house, then leaving all the windows and doors open all day, every day. It’s not really a question of ‘if’ but rather ‘when’ someone will try to hack your website. While the hacker’s motives might be unclear, the damage …
Recently, I was working on Search Engine Optimisation for a new client and the subject of a Google My Business Page came up. ‘We don’t want one,’ they said. ‘We don’t want anyone to have a platform to write negative reviews about us. That’s why we don’t have a facebook page, either.’ This is a …
Before engaging a Google Ads account manager, the one question you need to ask is: ‘Are you Google Ads Search Certified?’ Many digital marketing agencies will tell you they have Google Ads certification, but that doesn’t necessarily mean the ‘expert’ managing your Google Ads account is personally certified. So, what does that mean? You may …
Google has changed the way they look at websites, making it harder for shady SEO operators to sneak into search results for keywords where they don’t belong. Back in the old days (when the internet was young), you could get away with just about anything to fool Google but they’re not falling for those old …
Social Media is the highlights reel of our lives. It’s where we share a plethora of carefully selected and edited memories, memes and selfies. It’s where we make everyone think our lives are amazing, even if they’re not. How do I know this? Can you guess the most ‘checked-in’ place on social media? It’s not the …
Long after an experience is over, details are blurred and facts are forgotten but the one thing that remains is the way it made you feel. ‘I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.’ Maya Angelou The same is absolutely true of your marketing messages. Your …
Every business needs a blog. ‘But why?’ I hear you ask. Once upon a time, blogs were merely online diaries and opinion pieces written by angst-ridden teens but today, blogs are an important component of any business strategy. There are so many great reasons for creating and maintaining a business blog but I’ve put together the top 5 to get you …
I’ve spent nearly 20 years working in and around radio and as radio people will tell you, once it’s in your blood, your love for radio never leaves. It’s fast paced, fun and unpredictable. It’s definitely not for shrinking violets or those seeking a cruisy desk job. It’s late night, early starts, tight deadlines and …
Media, Madmen and a Microphone – What it’s really like working in radio Read More »